
STARTUPS
Aligning Innovation with Sales Mastery for Founders
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In the dynamic tech startup world, the challenge for founders and teams is twofold: attracting Private Equity (PE) investors and converting innovative ideas into scalable revenue streams. While startups often focus intensely on product development, the importance of a strong Sales Organization is too frequently overlooked. Our expertise lies in bridging this gap, ensuring that even the most groundbreaking innovations are packaged and presented for Enterprise Sales success. Drawing from extensive experience in PE, and M&A due diligence, we understand precisely what investors and customers expect and guide startups to meet these high standards.
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Entering today's competitive market is more challenging than ever, and efficient trial and error is not enough. Our approach involves implementing Best Sales Practices tailored for scalable business outcomes, aligning your unique products with professional sales strategies. We offer expert guidance in sales strategy development, investor readiness preparation, sales process optimization, and market entry planning. With our support, your technology startup will not only captivate investors but also achieve sustainable growth and a robust market presence.
I offer a variety of services designed to deliver cost-effective and fast results. All of my services are available either virtually or in person.


SalesBoost360
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What is it?
My “SalesBoost360” is a comprehensive 1-2 week “hands-on” engagement that covers my analysis of all the critical components of your Sales Organization’s performance. This all-inclusive package covers:
Interview cross-functional stakeholders across your entire organization, including:
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C-Suite Leadership Team
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Sales Team (1 week for Teams of 6 Salespeople or less. 2 weeks for Teams of 7-18 Salespeople.)
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Marketing Leader
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Product Management Leader
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1-3 Customers (if applicable)
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1-3 Channel Partners (if applicable)
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What is delivered?
An Executive Summary Presentation and Report covering my objective assessment of your revenue-generating functions against Enterprise Sales Best Practices, along with my pragmatic recommendations for remediation and improvement.
(A quote for my remediation and optimization services will be provided upon request.)
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Cross-Functional Stakeholders Collaboration and Synergy
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Top of Funnel / Customer Lead Generation and Opportunity Conversion
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CRM Effectiveness / Pipeline Health
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Sales Stage Alignment
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Compensation Plan Alignment
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Validate Value Proposition & Target Customer Profile
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Sales Team Competency, Effectiveness & Readiness
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Channel Strategy Effectiveness
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Sales Collateral Effectiveness
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Overall Sales Performance Effectiveness Rating